“Sustainable” is everywhere these days — printed on labels, woven into product descriptions, and hashtagged across social feeds. But what does it really mean when it comes to the humble brush?
At Natural by Hillbrush, we believe that true sustainability isn’t a single feature — it’s the whole picture. It's not just about what a brush is made from, but how it's made, how long it lasts, and where it goes after you’ve used it.
Here’s how to spot a brush that’s genuinely sustainable — and how our range is designed with that philosophy at heart.
1. Materials Matter: Natural, Renewable, and Non-Toxic
Sustainability starts with what the brush is made of. The best choices are:
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FSC® certified wood (like our beechwood handles), responsibly harvested from well-managed forests.
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Natural plant fibres such as tampico, or animal fibres like goat hair and horsehair, which are biodegradable and renewable.
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Zero plastic — no synthetic bristles, no glue-based fillers, no plastic packaging.
Why it matters: synthetic fibres don’t break down, leach microplastics, and require fossil fuels to produce. Our fibres? They compost naturally and work just as hard — if not better.
2. Built to Last (Not Just to Look Good)
True sustainability means avoiding disposable design.
Our brushes are made to be used again and again. From dense fibre fills that hold up to daily use, to smooth wooden handles that improve with age, each one is crafted for durability and longevity.
We don’t do “fast homeware.”
We do slow, considered craftsmanship that holds its value over time.
3. Practical Enough to Replace the Plastic Stuff
A sustainable brush should actually work — because if it doesn’t, it ends up in the back of a cupboard or the bin. Ours are:
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Ergonomically designed to fit your hand comfortably
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Gentle enough for sensitive surfaces and skin
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Tough enough for daily cleaning tasks
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Simple to maintain with minimal care
Sustainable design is only useful if it fits seamlessly into your everyday life.
4. Low Impact, High Purpose
From the UK-based production (reducing shipping miles) to plastic-free packaging, we consider the full lifecycle of our products — and how we can minimise waste at every step.
By choosing a brush made from natural fibres and FSC® wood, you’re supporting a circular economy and saying no to landfill.
And when your brush reaches the end of its life? You can compost the fibres and repurpose or recycle the handle — no waste, no guilt.
Sustainability, Without Compromise
A truly sustainable brush is one that’s:
- Made from natural, traceable materials
- Designed to last
- Packaged responsibly
- Practical and purposeful
- Crafted with care
That’s exactly what we stand for at Natural by Hillbrush.
Because sustainability isn’t a trend — it’s our everyday standard.
Discover truly sustainable brushware
Shop the Natural Range >